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Archive for March 5th, 2011

You guys, I am so excited about today’s post. I’ve been in love with Modcloth for quite some time now. Their vintage inspired styles offer hosts of garments designed for a lady-like figure. I love how they emphasize high waistlines (I’m so sick of having to worry about my bum or back showing every time I bend down or sit!), fun prints, and feminine flair. They’re constantly on top of the latest trend, and I can always find just what I’m looking for on their site.

But my favourite thing of all about Modcloth is that they are conscientious, as well. They stand up for the little guy and are always looking to take on independent and new budding designers. A few years ago I found a fantastic pair of high-waisted sailor jeans on Etsy, and was so incredibly in love with them that I lorded over the listing until it went on sale and I could afford it.

Well, it turns out that they were a bit too small for me, and after a few months a side seam was beginning to show some wear. So I asked the Etsy artist, Fables By Barrie, if he would be willing to do anything to fix them, and he graciously accepted the pants back, let out the seam, and sent them to me again free of charge. Then, as if that wasn’t the sweetest thing he could do for me, he sent a fabulous feather hairpiece with it as an apology! My goodness — what great business!

Well, it’s this type of seller, a wonderful, considerate, caring craftsperson, that Modcloth likes to support, too. In fact, Modcloth carries Fables By Barrie! And, since they offer me the option to shop by brand, it’s  quite easy for me to find what’s new from my favourite makers.

Anyway, the reason I write today is to tell you about my new favourite thing that Modcloth has done; they recently started selling a UK brand called Bibico. And, drumroll please, Bibico is fair trade! Please head on over to Modcloth’s blog post about the new brand, and while you’re out and about on the internet, take a peek at the collection!

(Photo from Modcloth)

Now, before you go on to say “My goodness, that’s expensive!”, just know that that is actually how much it takes to make a responsible garment. When you buy a dress for $19.99 and it isn’t second hand, it’s probably sweatshopped or something to that effect.

Modcloth cares enough about its suppliers (and customers!) to choose brands that are thoughtful, considerate, and high-quality, and I hope that you do the same whenever you can. Have a happy Saturday, all!

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